Will It Blend?

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Will It Blend? is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the Total Blender. In the show, Tom Dickson, the Blendtec founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.